BIS #6267 Brand Don Bosco - Youth Icon for any & all ages

by BISMumbai Correspondent

Don Ángel Fernández Artime - Rector Major of the Salesians of Don Bosco, has explicitly mandated the creation of a a SPOT i.e. ADVERTISEMENT on the Salesians of DON BOSCO to be launched on 31 January 2021 by all the Salesian agencies of the world. This global event is expected to see all the Communication Offices as protagonists in view of the FEAST DAY of DON BOSCO on 31 JANUARY 2021.

The 30-second SPOT produced in ITALIAN, SPANISH, ENGLISH, FRENCH, PORTUGUESE and ARABIC is designed for a broad, general publication with a very “commercial” slant so as to reach as many recipients as possible, especially those unfamiliar and unreached. After the launch of the SPOT, a SOCIAL NETWORK campaign will soon follow that will involve all YOUNG PEOPLE through TikTok and thanks to a TikToker, also a Challenge aimed at young people: Show everyone what makes you unique, namely your LIMITED EDITION.

This is an endeavour to launch the “BRAND” of the Salesians with the worldwide force that it expresses today.